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Water-Based Product Demonstrations are Perfect in an EZ Pool

     A kayak company wanted better market share. They felt the very best way to get people excited about their kayaks was to create a roaming event that allowed customers to try them. Once again, EZ Pools to the rescue. Over the course of an eight month mobile marketing run, Mobile Media set-up an amazing Outdoor Experience at Dick's Sporting Goods throughout the North Eastern Region.

     Every week, Mobile Media would arrive at a new location on a Thursday, set-up the Outdoor Experience in the parking lot, demo not only kayaks, but a variety of other outdoor products, then come Monday, take it down and get ready for the next event. Like a marketing carnival, they would set-up and tear down in a matter of days. And the success of this event was all because of an EZ Pool.

EZ Pools are Easy and Affordable Marketing Tools

     WestMarine in Santa Cruz wanted to do a similar event. So for 3 days, they converted their parking lot into a kayak, paddle-board showcase.

Portable Baptism Pool
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Everything was designed to be temporary.
Everything was designed to be temporary.
In a given weekend, over 200 potential customers would use the pool
In a given weekend, over 200 potential customers would use the pool
The event was sometimes held indoors
The event was sometimes held indoors
So no matter the weather outside, the event could still go on.
So no matter the weather outside, the event could still go on.
Marketing manager at Dick's said it generated a 1000% increase in kayak sales
Marketing manager at Dick's said it generated a 1000% increase in kayak sales

     Here is an example of a tradeshow tour throughout Canada that was also demonstrating kayaks and paddle-boards

     Using a durable EZ Pool to demonstrate fishing lures will help showcase how your product is better to the competitors.